Advantages and disadvantages of free services in a blog!!!
Advantages:
First of
all, to advertise on an already existing blog or create a blog to advertise its
company can be a really well balanced solution especially for the very small
company (between 1 and 25 employees). This method is generally called
"Blog-pro". It has several advantages:
- it is free : Indeed it can cost 0 forint or
euro if one put it online on a free website, one don't need to buy a domain
name which can cost more than 50 Euros per month.
- It is simple: the blog creation
does not need any competences in terms of programmation, layout or design. One
just has to choose a predefined design and then write, put some pictures and so
on.
- And the feedback is really huge
comparing to the amount of work: In fact, every blog host insures minimum
services in term of reference. It means that, by creating your blog, people
will be able to find it just by taping the name of the company on Google as an
example, or yahoo....
To conclude
with the advantages, the host will provide you a lot of other services such as
the possibility to subscribe to a newsletter, a special function named "recommend
to a friend", some RSS information’s, a counter to know how many people
came on your site and the possibility to analyze the population. Of course you
can modify your blog 24h/24h, 7 days.
Disadvantages /
Drawbacks:
Constraints and key
milestones:
To allow
your blog to be visited and make your efforts rewarded, one has to update its
blog regularly. Indeed, it is not as a website, it has to be full of news to
make people coming regularly and not only once. Thus, the filling part of the
blog has to be really up to date in order to attract the potential customers.
Secondly, the blog has to be the property of your company
and only your company. Henceforth, one has to find a host which is not
providing advertisements to other companies. Of course, one has to check that the
blog’s content is not providing a bad image of the company.
To manage it closely, the blog owner will have to employ
one worker with a minimum of 3 hours per week in order to check the content and
develop it.
Thanks to the host, the statistics will help you for a
better understanding of the target and the motivations of the surfers.
Would
I base my company on free services?
On my mind,
creating a blog is a perfect start for a small company which is arising. It is
certainly not a sustainable solution. A real internet web site is as important
as having a shop in the street when you want to sell something. In reality,
nowadays, customer services and FAQ are always consulted on the companies’ web
site. It should be a good solution to combine both blog and website.
